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Presentation Internationalization and globalization has made difficulties for human asset specialists around the world. Human asset the exec...

Thursday, October 31, 2019

Social Media in E-commerce Essay Example | Topics and Well Written Essays - 250 words

Social Media in E-commerce - Essay Example It can be done by posting meaningful photos of the company daily activities together with posting discussion questions and participating in discussions with fans. Another way that the social network can be used to promote business is by giving the social media followers a value proposition. This could be for example through giving a company page fans and followers discounts on products. This would give the clients reasons to follow the business on ecommerce. In order for the social media to be effective n should know which media is mostly preferred by the kind of market the organization targets (Rana & Noman 2009). For instance, if it targets professionals, they are more likely to be found on LinkedIn rather than Facebook. The company should also ensure that the content they provide on their social media pages is valuable and build the trust of the users and hence the company brand. The company should ensure that it respond to clients queries and comments in the most amicable way. It is also important to ensure that the social media are linked to the company website by providing links to the website. This is an inexpensive way of increasing t he number of visitors to the website and this again increases the company rating in search engines (Funk 2012). Social media should be used together with YouTube which can be used to showcase the company products in

Tuesday, October 29, 2019

Research Methods unit 7 Essay Example | Topics and Well Written Essays - 500 words

Research Methods unit 7 - Essay Example The Mason case study is better known as Sybil based on the novel written based on it. Because of this study, psychologists became aware of MPD; before the book’s publication in 1973, there were only 75 reported cases with MPD symptoms, but thereafter there have been 40,000 diagnoses of MPD mostly in North America (Carroll, 2009). Case studies such as these are usually received with much controversy and scepticism by the scientific community. In the case of Mason’s MPD, psychologists were polarized on the issue of its validity, as many advocating the effectiveness of Wilbur’s methods as those who criticize it for being subjective and partial, creating rather than merely observing or treating the alleged disorder. Detractors believe that signs of MPD only appear after therapy has begun. The advantages of the case study method include the rich source of information provided by this method. Insights are provided by close observation of the subjects’ behaviour, which could provide leads for later controlled, experimental research. Case studies also provide opportunities to try out new therapeutic techniques, or innovative applications of techniques already in practice. Another advantage is that the case study is the best technique to study rare events, and to provide evidence to either challenge or support psychological theories (Zechmeister, Zechmeister & Shaughnessy, 2001:216). Disadvantages of case studies are that they are ambiguous and tentative, and are not capable of providing conclusive cause-and-effect findings. Case studies are prone to possible bias in interpreting results, because of observers’ predisposal to certain ideas, and biases introduced in the collection of data. Finally, there is limited external validity for case studies, as there are problems in arriving at generalizations from the data obtained from a single case (Zechmeister, Zechmeister &

Sunday, October 27, 2019

Analysis of the Indian Civil Aviation Industry

Analysis of the Indian Civil Aviation Industry Civil Aviation Scenario Evolution In December 1910, a party from Belgium and two from England with many aircrafts arrived in India. The first amongst them was famous Humber motor companies. The team was led by Capt WG Windham, comprising two pilots, one French and one English and two mechanics. After reaching Bombay (Mumbai) they proceeded to Allahabad to demonstrate the aircraft at the Industrial Exhibition due to be held there shortly. The first actual flight was successfully attained by Mr. David in a Beriot on the 10th of December 1910 circled the Polo ground at a height of 25 to 30 feet. The second aircraft flew the next day, December 11, 1910, under the control of French Pilot Piguet and carried the first passenger in India. He was one of the sons of the Maharaja of Benares In a show at Tollygunj, near Calcutta on December 21, 1910, in a show Baron flew with a lady passenger Mrs. N.C. Sen who thus became the first woman in India to get airborne. The history of civil aviation in India started with its first commercial flight on February 18, 1911. It was a journey from Allahabad to Naini made by a French pilot Monseigneur Piguet covering a distance of about 10 km over the river Yamuna. The first domestic air route Karachi-Delhi began in December 1912 by the Indian State Air Services in collaboration with the Imperial Airways, UK. It was actual extension of London-Karachi flight The Indian aviation gathered momentum after three years (1915) with the opening of a regular airmail service between Karachi and Madras by the first Indian airline- Tata Sons Limited October 15, 1932, JRD Tata started Tata Aviation and piloted the first carriage of mail from Karachi to Bombay. Tata Aviation later became Air India. At the time of Independence, there were 9 air transport companies operating in India. Tata Airlines, Indian National Airways, Air Service of India, Deccan Airways, Ambica Airways, Bharat Airways, Mistry Airways and Oriental Airways Air Corporation Act of 1953 was passed nationalising all airlines. Air India International took over the international traffic and Indian Airlines Corporation the domestic. Sector structure/Market size The Indian civil aviation industry is among the fastest growing industries in the world with its growth rate of 18% per annum. Number of players as well as the number of aircraft is increasing in India at it is mainly due to the open sky policy of the government, because of which many overseas players are entering in the aviation market. Today, private airlines account for around 75 per cent share of the domestic aviation market. India was at 12th position in the world’s aviation market in 2006, but it has improved its position holding 9th position at present.In the year 2006 the domestic air services were available at 75 airport in India which has improved up to 82 airports now. Month-wise Indian Scheduled Domestic Operation (Aircraft Kms Flown) of Civil Aviation in India (May 1988 to December 2008) In India the air passenger travel is increasing at about 25% a year since the aviation sector opened up the skies to private carriers. Government has estimated that by 2025 the growth of aviation sector in India will outpace the global average. Currently the aviation sector is going through bad phase which started from 2008 after economic slowdown hit the market in 2008, while year 2007 was the best ever in terms of growth for Indias civil aviation sector. The domestic airlines passenger load increased by 36.47 % (to 317.29 lakh passengers) in the first three quarters of 2007. International Air Transport Association (IATA), estimated about the Indian aviation sector that India will contribute significantly to global air travel. This contribution which was US$ 5.1 billion in 2007 will soon cross US$ 5.6 billion after the market condition will be stable and then it will grow significantly. In 2007 market research firm PhoCus estimated that domestic air traffic will be more than double and touch 86.1 million passengers by 2010, up from 32.2 million passengers in 2007. But after economic slowdown this estimate may take some time to achieve after 2010. Opportunities Aviation sector is going to play a major role in terms of employment in this sector. There is going to be huge demand for technical and administrative employees in this sector due to the vast growth of aviation sector in the future. Aviation sector is not only limited up to pilots and air-hostesses but there are many employment options in this sector which are related to aviation and without which industry cannot function. Some of the Operations jobs include: Pilots, airhostesses, air traffic controller, cabin safety instructor, in-flight managers, In-flight base managers, cabin services instructor, maintenance controllers, aircraft maintenance engineers, quality control manager, cargo officers and ground staff. There is also a wide range of positions on the ground and these include the services of mechanics, baggage handlers, ticket agents and reservations agents. Potential for Growth and its future The Indian Civil Aviation market was worth US$ 5.6 billion in 2008 which has grown at a compound annual growth rate (CAGR) of 18 per cent. According to Centre for Asia Pacific Aviation (CAPA) the domestic traffic will increase by 25% to 30% till 2010. Also international traffic will grow by 15 per cent and total market will have more than 100 million passengers by 2010. At present the Indias civil aviation passenger growth is 20% and it is one of the highest in the world. By 2020, 400 million Indian passengers are likely to be airborne. More than 100 million passenger in which 60 million will be domestic passengers and around 3.4 million tons of cargo per annum are expected to handle by the Indian airports by 2020. There are many significant steps which are still to be taken by the government to propel growth in the Indian civil aviation sector. Indian government is already working on its plans to modernize existing airports by 2010 and is investing more than US$ 9 billion in the project. There is also a plan of the government to develop around 300 unused airstrips. Kapil Kaul, CEO India Middle East, Centre for Asia Pacific Aviation (CAPA), in an interview said that Indias civil aviation passenger growth is among the highest in the world. â€Å"The sector is slated to cruise far ahead of other Asian giants like China or even strong economies like France and Australia. The number of passengers who will be airborne by 2020 is a whopping 400 million.† The markets being as it is holds great promise for potential investors and numerous International no-frills budget carriers are making a beeline for India. With so much activity in the sector there is a tremendous need for personnel as well. While earlier, the airline industry was largely government owned and perceived as regulated and also a tad boring, with private and international players entering the market, opting for a career in the airlines has become both a lucrative and glamorous option To meet the growing demand, Indian scheduled carriers are placing major orders for aircraft. Based on press reports, Indian carriers placed orders over US $12 billion at the 2005 Paris Air Show. Of the 280 aircraft order received by Airbus, 135 are from Indian carriers. Moreover, of the $50 billion that Airbus can earn from these deals, the contribution of Indian carriers is over $15 billion. Airbus forecasts that the number of new aircraft it would sell to Indian carriers would go up to 400 by the year 2023. This will make the India the third largest market for new aircraft in Asia, behind China (1,790) and Japan (640), according to Airbus Global Market Forecast 2004-2023. The aviation industry is of the view that the European aircraft maker may have to again revise its projection upwards. The report further states that Boeing expects India to buy aircraft worth $35 billion in the next 20years. As per a press report, the Center for Asia Pacific Aviation (CAPA) estimates India domestic airlines would need 650 new aircraft by 2012, up from the current 210. Every new carrier launched in the country will need to buy a minimum of five aircraft to start operations, as stipulated under the license condition, in the next 12 months. Inter Globe Enterprises has placed firm orders for 100 aircraft worth $6.5 billion. The anticipated fleet augmentation planned by airlines of India are shown in Table Source DGCA It will be observed that India is likely to see large increase in aircraft registered in India and operation of such fleet would result in straining of aviation infrastructure. Policy decisions have been undertaken to enhance the airport infrastructure. Another component of aviation infrastructure that is of crucial importance to growth of Civil Aviation is up-gradation of capacity to train critical manpower. The training for making available operating crew and maintenance personnel is an expensive exercise and requires long gestation period. Prior to liberalization in early 90’s, the two State-owned airlines had established elaborate training infrastructure to train critical manpower for their needs. The training plans were evolved based on its fleet expansion plans. In the first phase of domestic market liberalization in early 90s the requirement of critical manpower had placed a strain on availability of this human resource. Large scale poaching of critical manpower from one airline to another had been resorted to. The growth of fleet in the first half of the current decade had again resulted in shortage of operating crew and maintenance personnel. The series of steps have been taken recently to meet the present shortfall of cockpit crew that include increase of eligibility age of pilots from 60 years to 65, permission to ex-pat pilots to operate airline services etc. Industry is still facing problem besides opening up of doors for foreign pilots. In fact DGCA has taken a lead role to alleviate the situation of shortage of pilots in all possible manners without compromising the safety aspects. Private airlines are equipping themselves with flight simulators for pilot training including recurrent checks. Indian Airlines has been inducting CPL holders for its training program at CTE Hyderabad. Air India has embarked on a planned program to cater to long-term requirement of pilots by resorting to induct trainees for outsourced training to PPL CPL level thus enabling them to be inducting into ab-initio training program at its training establishment. Based on the fleet augmentation plans of various airlines and expected increase in the number of airlines, the requirement of critical manpower is expected to be the key factor in maintaining sufficient operating capacity to meet the growing demand for air travel in the country. Demand For Operating Crew The requirement of operating crew, of which cockpit crew is most critical due to long gestation period in training and need for elaborate and expensive infrastructure involving training aides such as aircraft simulators and other equipment in addition to training aircraft. The demand for operating crew in the country is based on the combined fleet augmentation proposed by all existing scheduled airlines and the prospective entrants into the air transportation business. Apart from schedule operators, pilots are also required by a large number of existing non-scheduled operators involved in charter operations and also for corporate aircraft owned by large business houses. Since the unprecedented growth rates achieved in the domestic market, and huge orders placed by airlines for new aircraft to cater to expected passenger carriage in the market, government, airlines, and other research institutions involved in civil aviation have been making projections for pilots requirements in the country. The projection by various bodies are at variance depending upon their estimation of the size of the market and expectations of the fleet size. The Center for Asia Pacific Aviation (CAPA) estimates that Indias domestic airlines would need 650 new aircraft by 2012, up from the current 210. This projection results in annual induction of over 70 aircraft that would require over 500 pilots per year for the new aircraft yet to be inducted. While evaluating the emerging aviation scenario, Kaw Committee (2006) had the following to say about critical manpower requirements to meet future needs: â€Å"Induction of large number of aircraft would require more than thousand additional type-rated pilots and equally large number of type-rated engineers in span of a decade, to meet the growth requirements, in addition to the recurring requirement of the licensed personnel. At present, most of the private operators get their pilots and engineers trained at the facilities of aircraft manufacturers or approved training organizations abroad. Considering the huge potential of training engineers and pilots in the country, some agencies, including aircraft manufacturers are thinking of establishing type-training facilities in India. DGCA will have to be strengthened to conduct examinations and licensing of large number of pilots and engineers required to operate and maintain the additional aircraft being acquired†. Currently there are 1650 ALTP commercial pilots licensed by the DGCA to meet requirements of over 200 aircraft operated by scheduled airlines and 2300 CPL holders meeting the airlines and general aviation aircraft. There are about 500 expatriate pilots assisting airlines in keeping airlines aircraft flying. The total requirement of pilots that would have to be trained from initial stage should take into account natural wastage on account of superannuation. FAST estimates consolidated additional requirement of pilots for the Scheduled/ non-scheduled airlines and the corporate sector at around 3000 pilots during the five years (2007-2012). Broad estimation of the requirement is shown below in Table In the present civil aviation scenario, the fleet plans of various airlines can undergo changes keeping in view growth rates on micro basis and intensity of future competition. The projection of requirements of pilots on year-to-year basis is therefore fraught with uncertainties, but a projection of pilot requirement on a longer time horizon is likely to be more realistic. Demand for Pilot Training Apart from air transportation of passengers on scheduled services and corporate travel, another potential area that has not seen much development is the need of air transportation for disaster management and medical relief /evacuation. In the coming years the use of small aircraft /helicopters is likely to become prevalent and air linking of district centers with State capitals/ major towns will be necessary. Operation of aircraft for this sector of aviation will also add to requirements of pilots. It may be noted that there is great demand for Pilot Training in India that has arisen due to phenomenal growth in air travel spurred by economic growth during the past. The present policies of the Government of India pertaining to emphasis on infrastructure and services sector leads to a very positive economic outlook that will have impact on the air transportation sector. The growth of traffic recorded in recent years is likely to be sustained in the immediate future and is expected to stabilize at a reasonable level. The sustenance of this growth is dependent on the growth and development of Aviation infrastructure of which training of critical manpower is a very important feature. Type of Training Flying Training Institutes offer various levels of trainings for commercial flying. These include Private Pilot License (PPL), Commercial Pilot License (CPL), Multi-engine Rating, and Instrument rating; apart from Commercial Helicopter Pilot License, Flight Instructor License/Rating, and Airline Transport Pilot License. In the first phase it is proposed to impart training for PPL and CPL as these trainings involve flying training on single engine aircraft. For multi engine rating and IR rating, induction of twin-engine aircraft is required along with requisite training aids such as specific aircraft simulator. Eligibility Qualifications for Entry to PPL/ CPL course Candidates for PPL training should have completed Senior Secondary Examination (10+2). Minimum age of 17 years is prescribed for induction into the course. PPL holders would be eligible to be inducted for CPL training and should have PPL issued with 50 hours of flying and not less than 10 hours of solo flying within a period of preceding 12 months. The flying club issues student Pilot license after checking the general capability of the student to continue flying training such as enough leg space in the cockpit. Selection Procedure The selection of candidates may be done on the basis of a written examination followed by Pilot Aptitude Test and Interview. The written examination for entry into PPL course will be on general subjects such as English, Physics, Mathematics and Reasoning, where as for CPL written exam will be for subjects of Air Navigation, Aviation Met, Technical general and Air Regulations. Ground Courses and Flying Training Ground Courses: Topics for the ground courses that are laid down by DGCA for PPL and CPL along with duration are shown in Table 2.1. Trainee Intake Course Duration PPL Course: The Institute in the First Phase will cater to induction of a batch of 20 trainees for PPL course. Initially induction will be carried out twice a year. During the second year of operation of institute four batches of 20 trainees each are proposed to be inducted at three monthly intervals. Trainees are expected to complete PPL Course, Simulator and Flying Training in six months. The course work and part simulator training will be completed in three months followed by intensive flying training of 50 flying hours per trainee. CPL Course: The CPL course will commence during the second year of institutes’ functioning Training Infrastructure Flying and Gliding Clubs: It is observed that Flying and Gliding Clubs have been receiving financial assistance from the Central Government ever since their inception in 1928. This assistance gradually increased on the recommendation from various Committees set up for the purpose from time to time. It is also to be noted that in addition to receiving subvention from the Central Government most of the clubs were receiving grants and donations from the State Governments and other private organizations besides the revenue earned through: Flying fees paid by the trainees Membership fees/subscriptions etc. The subvention budget was raised to 3.5 crores by the Ministry of Civil Aviation. Later on this subvention was withdrawn except for SC/ST candidates. All the flying clubs except private one’s became sick due to non-subsidy to students as it was a great burden for pilot student to pay for full flying cost. Flying clubs are generally private bodies headed by Deputy Commissioner of the district, with Sr. public person and DGCA member on its board. Equipment i.e. aircraft are purchased by the Central Government (DGCA or Aero Club of India) and given to flying clubs but remain property of DGCA. Indira Gandhi Rashtriya Udan Academy (IGRUA) was set up in Fursatganj in U.P. to provide quality training to the pilots. The Academy envisaged a quantum improvement in the standards of flying and ground training of Commercial Pilots in the country. For this, the Academy is equipped with most modern and sophisticated trainer aircraft, up-to-date audiovisual training aids and other facilities for effective ground training. Highly qualified flying and ground instructors, with long experience in the field of aviation and flying training were recruited. Academy is funded by Ministry of Civil Aviation (Air India Indian) and is equipped with latest aircraft /simulator. It has produced a large number of pilots who are serving airlines. IGRUA charges Rs.16.5 lakhs for CPL training. IGRUA uses mainly TB-20 trainer aircraft and it charges per flying hour is Rs.12, 000/-. IGRUA have been permitted to admit 100 flying students per year. IGRUA is supported to the tune of Rs.10 crores (approximately) on its recurring annual account. Proposed Training Establishment At Gondia in Mahrashtra: Ministry of Civil Aviation (MCA) is in the process of setting up National Flying Training Institute (NFTI) at Gondia in Maharastra. MCA is concerned regarding shortage of world-class facilities for training the pilots in India to meet the large-scale demand of well-trained pilots. Ministry also envisages that specific infrastructure meeting the needs of International Standardized Flying Training including the research and development in the fields of pilot training, aviation related innovated and practical courses comparable to the requirements of standards of CAR, issued by DGCA (India). ICAO, FAA (of USA) and other international training centers of repute should be established. NFTI is a green field training center and aims to develop NFTI investment as viable economic units. NFTI may have institutional structure which meet the DGCA requirements for flying training. These are Society registered under the Societies Registration Act, 1860 Statutory body under an Act of Parliament Company incorporated under the Companies Act, 1956 Foreign Training Institutes/ Schools: Indian flying students also go abroad for flying training and obtaining PPL and CPL in foreign Academies predominantly in USA, Canada and Australia. The pilots having successfully completed the training program receive license issued by Civil Aviation Authorities of respective countries. DGCA accepts the license of foreign aviation authority and endorses the license after passing of the students of three papers and flight check by the DGCA pilot. The duration of obtaining CPL license is comparatively much less and may cost about $US 20,000/- as fees. The student pilot also pays additional expenditure for boarding and lodging and traveling Process For Grant Of Approval For Flying Training Institute Approval for setting up Flying Training Institute is issued by the DGCA in accordance with CAR Section 7, Series â€Å"D† Part 1 issued in July 1999 and subsequently amended from time to time. This document details eligibility requirements, and describes the process in details along with minimum requirements relating to infrastructure, procedures and manpower for grant of approval This document is applicable for flying training activities with aircraft having maximum certified take off mass not exceeding 5700 kgs. The document also encloses formats for applicants to be utilized at various stages in the process. Eligibility requirements for issue of approval: Approval of organizations undertaking flying training activities can be granted to Central Government or state owned or controlled ones. Indian citizens, Nonresident Indian, or overseas corporate bodies can also apply for setting up flying training institutes. A company registered in India having its principal place of business within India with or without foreign equity participation (excluding NRI equity as approved by Government of India from time to time is covered in eligibility criteria. Stages of Approval Under the prescribed process, approvals are granted stage-wise. The stages are as under: Grant of Initial ‘No Objection Certificate’ Permission for import/ acquisition of Aircraft Grant of Approval Grant of Initial No Objection Certificate (NOC) Stage 1 Application is to be made to the Director General of Civil Aviation in prescribed format. For issue of initial NOC, Security clearance and FIPB approval (in case of foreign equity participation) is necessary. Application should contain following information with supporting documents. Following details are required to be furnished in the application: Memorandum of Articles of Association duly registered with the competent authority No Objection Certificate from Airports Authority of India from air traffic point of view No Objection Certificate from Owner of the airport for use of airport for setting up of training institute and for providing parking and Hangar space. Financial soundness of applicant Project report giving details of organization, manpower, training plans, infrastructure and equipment for the institute, source of funding, viability of project etc. Details of Directors of the Board and Chairman/ CEO for necessary security clearance Type and number of aircraft and simulator and source of procurement Submission of requisite fee Initial NOC will be granted after the application is found satisfactory from the point of view of need of training institute, airport capacity and constraints at the proposed airport, suitability of proposed aircraft type, aircraft maintenance arrangements etc. This NOC is valid for one and half years during which applicant will take necessary steps to comply with requirements and acquire final approval for starting the training institute. Issue of permission to import of Aircraft Stage 2 Initial NOC holder will take necessary steps to the satisfaction of DGCA for establishing required infrastructure, recruitment and training of manpower, preparation and approval of training manual, maintenance system manual, MEL, Maintenance schedules, security program etc. Initial NOC holder will furnish necessary information to show that the specific aircraft proposed to be imported meets the requirements for import of aircraft and that all mandatory modifications and airworthiness directives are complied. On demonstration of necessary preparedness the initial NOC holder will apply to the Ministry of Civil Aviation for grant of permission to import/ acquire aircraft in the prescribed format. The permission to import aircraft shall be valid for one year extendable by three months on one time basis. For new aircraft extension may be permitted for actual lead-time of the delivery. Grant of Approval Stage 3 For the final grant of approval institute shall have necessary training aids, Hangars, suitable space for aircraft maintenance, well lighted workshops and fire fighting / safety equipments. Well-marked and adequate parking bays and taxi tracks along with facilities for mooring should be available. Adequate space for engineering, maintenance, operations and classrooms should be in place. The institute should have a well equipped library with aviation books, literature, up to date flying training circulars/ compendium, CARs, AICs, AIP, Jeppson Charts route maps etc. Chief flight instructor/ Flight Instructor, in-charge and Quality control Manager should be recruited for whom DGCA approval is obtained. Adequate number of flight instructors, ground instructors and engineering personnel should be employed. Specific approval is necessary for employment of foreign licensed pilots/ engineers. On completion of necessary preparedness, applicant will apply to DGCA for grant of approval to the flying institute. The application should cover the following aspects: Particulars of specific aircraft with installation of mandatory instruments and equipment Certification of Registration and Certificate of airworthiness of the aircraft Approval of the maintenance organization Name, license/ approvals and endorsements of flight instructors/ engineers Comprehensive insurance policy covering aircraft, occupants and third party risks in accordance with requirement Compliance of relevant CAR and conditions for initial NOC if any Details of facilities, equipment, procedures and necessary manpower. On satisfactory review by the DGCA, a team constituted in DGCA will carry out inspection of the institute. If the institute meets all requirements DGCA will grant approval to the institute that shall be valid for one year and shall be renewed each year. Sources For Instructors The sources from where instructors could be recruited are as follows: From general aviation Indian Air Force International Market There is a shortage of instructors at present in the Indian aviation market. However, NEC can approach Indian Air force for instructors on deputation. The instructors can also be sourced from the International market. Company Profile (Foundation for Aviation and Sustainable Tourism) Vision of FAST Foundation for Aviation and Sustainable Tourism (FAST) to be a Think Tank evaluating policies and a Research Organization of Repute. About FAST(Foundation for Aviation and Sustainable Tourism) Foundation for Aviation and Sustainable Tourism(FAST) is an international. non-government, non-political, autonomous research organization was founded in the year 1992 .It is not working for the profit but its objective is to promote the Civil Aviation and Tourism in harmony with the environment and provides common platform for the industry and the government to find a workable solutions. Its main aim is to function as an institutional base for the study of all aspects with regard to civil aviation and tourism including their management Organization Former Secretary General, International Civil Aviation Organization (ICAO), Dr. S.S.Siddhu is the founder Chairman of this organization. Lt. Gen (Retd.) K M Seth, PVSM, AVSM, former Governor of Tripura and Chattisgarh is the president. Former Executive Director, Airport Authority of India (AAI) Mr. Gurcharan Bhatura is the director general of FAST. Mr. B.K Joshi, former Joint Director General of Civil Aviation is the secretary general. Board of trustees FAST is managed by the board with following trustees: Lt. Gen. (Retd.) K.M. Seth PVSM, AVSM Former Governor of Tripura Chattisgarh Mr. N.N. Jha IAS (Retd.) Mr. B.N. Jha,IAS (Retd.) Mr. Uma S Bhartia, Manager Director India Glycols Ltd Mr. P.R.S. Oberoi CMD, East India Hotels (Oberoi group of hotels) Mr. Siddhanta Sharma, Chairman Spice Jet Mr. VP Agrawal, Member (Planning) AAI Mr. Gurcharan Bhatura, Director General, FAST. Executive Council Lt. Gen. (Retd.) K.M. Seth AVSM, PVSM former Governor of Tripura Chhattisgarh, President FAST Mr. M. P. Bezbaruah, IAS (Retd.) Mr. Raghu Menon, CMD, National Aviation Company of India Limited Mr. Anil Bhandari, MD International Travel House Ltd Mr. Kanu Gohain, Director General Civil Aviation Mr. Parvez Dewan, CMD India Tourism Development Corporation Mr. R. Krishnan, Consulting Editor Cruising Heights Mr. Raman Sidhu India Head, Corp Affairs Fidelity international Mr. MM Bhagat, Chairman Bhagat Group Mr. Gurcharan Bhatura, Director and Secretary General Mr. B. K. Joshi, Treasurer Corporate Members and Members from industry There are many members of this organization which is from the aviation industry. Some are as follows : Mr.Naresh Goyal – (

Friday, October 25, 2019

Slim and George in John Steinbecks Of Mice and Men :: Steinbeck Of Mice and Men Essays

In the novel Of Mice and Men, by John Steinbek, there are several characters that make the book as interesting as it is.   For example, Slim and George are two characters who are alike in some ways, yet are different in many others.   They both want to be leaders, but only one of them can.   George and Slim have many characteristics, but there are reasons why Slim is considered a leader by his co-workers and George is not.    George is an ordinary man, unlike Lennie who is mentally retarded.   He promotes moral responsibility unlike Lennie or Curley’s wife. His need for companionship exceeds the generally accepted traditional remedies for loneliness.   He has some major physical characteristics that are noted by many people, which are restless eyes, strong small hands, thin arms, and a bony nose.    Slim is the moral judge of the bunkhouse.   He is a skilled workman.   With being the skilled workman that he is, he can gain acceptance by not claiming anything, but by just being himself.   That causes him to be a figure of integrity for many people.   Furthermore, Slim can be very concerned and helpful.   For example, Slim immediately thinks of getting a doctor for Curley, when Lennie crushes his hand.    There are many reasons why George is not a leader.   For example, he is always thinking about the future.   For example, he constantly asks himself questions such as, where will they work next?   Will he ever get his dream?   How can he protect Lennie from doing bad things?   Another reason for George not being a leader is because he works fairly well, but he does not stand out. That does not provide himself with any pride or satisfaction, therefore he has to look somewhere else for those qualities.      There are many reasons why Slim is a leader.   For example, Slim is the only had who appears to have a self-confident direction.   Another reason is because he has a reputation for craftsmanship.   That provides him with a source of pride and satisfaction.   When Slim receives the pride and satisfaction, he does not throw superiority in his partner’s faces.   That is why Slim is respected and viewed as a leader by his partners. Slim and George in John Steinbeck's Of Mice and Men :: Steinbeck Of Mice and Men Essays In the novel Of Mice and Men, by John Steinbek, there are several characters that make the book as interesting as it is.   For example, Slim and George are two characters who are alike in some ways, yet are different in many others.   They both want to be leaders, but only one of them can.   George and Slim have many characteristics, but there are reasons why Slim is considered a leader by his co-workers and George is not.    George is an ordinary man, unlike Lennie who is mentally retarded.   He promotes moral responsibility unlike Lennie or Curley’s wife. His need for companionship exceeds the generally accepted traditional remedies for loneliness.   He has some major physical characteristics that are noted by many people, which are restless eyes, strong small hands, thin arms, and a bony nose.    Slim is the moral judge of the bunkhouse.   He is a skilled workman.   With being the skilled workman that he is, he can gain acceptance by not claiming anything, but by just being himself.   That causes him to be a figure of integrity for many people.   Furthermore, Slim can be very concerned and helpful.   For example, Slim immediately thinks of getting a doctor for Curley, when Lennie crushes his hand.    There are many reasons why George is not a leader.   For example, he is always thinking about the future.   For example, he constantly asks himself questions such as, where will they work next?   Will he ever get his dream?   How can he protect Lennie from doing bad things?   Another reason for George not being a leader is because he works fairly well, but he does not stand out. That does not provide himself with any pride or satisfaction, therefore he has to look somewhere else for those qualities.      There are many reasons why Slim is a leader.   For example, Slim is the only had who appears to have a self-confident direction.   Another reason is because he has a reputation for craftsmanship.   That provides him with a source of pride and satisfaction.   When Slim receives the pride and satisfaction, he does not throw superiority in his partner’s faces.   That is why Slim is respected and viewed as a leader by his partners.

Thursday, October 24, 2019

Architecture and Exterior Design in Russia

Introduction In the study of the architecture history, it was discussed about the bibliography of Bartolomeo Francesco Rastrelli ( 1700-1771 ) and the abode building of Tsarskoye Selo which was located in Russia. Bartolomeo Francesco Rastrelli was the in charge of the Tsarskoye Selo residenceconstruction since 1748 until 1756. His aspiration was the combined of latest 17Thursdaycentury Italian architecture manner with the traditions of Muscovite Baroque manner. At the terminal of 18Thursdaycentury, Tsarskoye Selo was became the most popular topographic point of summer abode among the aristocracy. It was a historical memorials and edifices which contained a batch of cultural artifacts in Russia. In Figure 1 below was shown the Hermitage Pavilion in Tsarskoye Selo: Architecture was the general term which described the structural of the edifice and physical design. In the architecture country, it was included the structural edifice planning, planing and besides the building of the edifice which was the physical constructions. Architecture was besides defined as the art and scientific discipline of the planing edifice constructions. The manner of the design and the methods of building of the design were developed through the cognition of art, scientific discipline, engineering, humanity and creativeness. Without those development cognition, there were be difficult to accomplish successful design and structural. During the design, it was needed to farther surveies and researches which help in good knowing of the design based on the design demand, for illustration the stuffs used for the structural design and besides consideration of the reinforced environments. A really celebrated definition of architecture was defined by the Gallic designer which was Le Corbuiser. He was defined that Architecture was the masterly, correct, and brilliant drama of signifiers under the visible radiation. ( Vers une architecture, 1923 ) Exterior design was known as the outer, or the design being on the outer sides which was intended and comfy for out-of-door utilizations. However, Interior design was defined as the prevarication, happening and working within the modification or internal design boundaries. ( Veronica Romualdez, 2013 ) Therefore, from the descriptions and definitions of the inside and exterior design, there were the differences between both of the design constructs. The elements that were included in interior design were been line, infinite, texture, visible radiation and coloring material. Where, the basic rules of interior design were been the design graduated table, proportion, balance, beat, accent and besides integrity. By comparing of both architecture and inside, there was found that the critical demand in both architecture and interior design which was to understand that their functions, methodological analysiss and besides service outlooks so that they can farther germinating within the speedy switching societal and economic utilizations. Where, architecture and interior design were now the subsets together with in writing, industrial design and landscape design which were focused on work outing design and development jobs so that they can heighten and readying for greater design accomplishments. Figure1: Hermitage Pavilion in Tsarskoye Selo ( Wikimedia Commons, 2012 ) Bartolomeo Francesco Rastrelli was born at 1700 in Paris, France and died in April 1771. He was the boy of Carlo Rastrelli. His male parent was a sculpturer who came to St. Petersburg for his work with Peter the Great. Bartolomeo Francesco Rastrelli’s professional and architecture instruction were under his male parent educated which trained him as designer. He was started his formal instruction in Europe since 1720 century. Harmonizing to Italian descent, Rastrelli was moved to St. Petersburg in 1716. During the first 5 old ages in Russia, he was worked with together with his male parent, Carlo Rastrelli for decorating the insides of the castle of the Russian nobility. ( Andrei D. Sarabianov, 2013 ) Since, 1721, Rastrelli was worked independently as an designer and instantly made his ain name for himself as a professional with a rich imaginativeness and creativeness designer. The first direction of Bartolomeo Francesco Rastrelli was to construct a St. Petersburg place for Prince Dmitrie Cantemir, which was a former swayer of Moldova at Millionaya Ulitsa. Rastrelli was the last great Baroque designer to work in St. Petersburg, and he was lived to see the spectacularly cosmetic manner that make him championed autumn out of favor with city’s elite. He besides was the impressive Godhead of the Winter Palace and Catherine Palace in Tsarskoye Selo, which were a luxury enjoyed and displayed by Russia’s Romanov swayers in the 18Thursdaycentury, became the outstanding facet of St. Petersburg’s architecture for international visitants. The Figure 2 below was shown the Catherine Palace that named after Catherine I, the married woman of Peter the Great: Figure2: Catherine Palace in Russia in Tsarskoye Selo, Russia ( Saint Petersburg Gallery, 2012 ) Within the 50 old ages period, Rastrelli was established a great figure of castles for Russia’s swayers and the members of the imperial tribunal. He was in the particular favor of the empresses Anna I and Elizabeth I, who were partial to deluxe luxury. The castles that were built for empress Anna was the Winter and Summer Annenhof. Unfortunately, neither of them were survived, where the Winter Palace in St. Petersburg was destroyed by discharged. During the 20 old ages reign of Empress Elizabeth I ( 1741-1761 ) , Rastrelli was built 12 castles and a figure of cathedrals for her. Empress Elizabeth I was besides employed him for the station of senior tribunal designer since 1730Thursday. Within the continuance of 1748Thursdayto 1756Thursday, Rastrelli was in charge of the Tsarskoye Selo abode building. Besides that, since 1749Thursdayto 1756Thursday, Rastrelli was besides rebuilt the Bolshoi Dvorets which now named as Grand Palace in Tsarskoye Selo and created a series of marquees in its park. The Tsarskoye Selo Palace was known as the Pushkin Palace which was 1000 pess long, and noted of adornment of its frontages and insides building and the prosperity of its ain malleability of coloring material. ( RusArtNet, 2012 ) Tsarskoye Selo Palace was besides one of St. Petersburg’s must see attractive forces, and at that place can easy occupied by visitants for full twenty-four hours long. Where, the structure’s abundant sweetening of Tsarskoye Selo Palace was makes it look to hold been notched out of a individual ball of rock. Rastrelli was acknowledged by everyone with his mastermind of combination of glare with harmoniousness and symmetricalness with edification. However, the chief ground that Rastrelli had a singular success in Russia was because of his alone combination of national traditions with European manner and elegance. Therefore, he had a major influence on Russia architecture and besides their civilization.Wikimedia Commons. 2012. hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Hermitage_pavilion_in_Tsarskoe_Selo_02.jpg. [ ONLINE ] Available at:hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Hermitage_pavilion_in_Tsarskoe_Selo_02.jpg. [ Accessed 30 April 15 ] .Vers une architecture. 1923. hypertext transfer protocol: //en.wikipedia.org/wiki/Toward_an_Architecture. [ ONLINE ] Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/Toward_an_Architecture. [ Accessed 30 April 15 ] .Veronica Romualdez. 2013.What Is the Difference Between Exterior & A ; In terior? . [ ONLINE ] Available at: hypertext transfer protocol: //www.ehow.com/info_10042052_difference-between-exterior-interior.html. [ Accessed 01 May 15 ] .Andrei D. Sarabianov. 2013.Bartolomeo Francesco Rastrelli. [ ONLINE ] Available at: hypertext transfer protocol: //www.britannica.com/EBchecked/topic/491832/Bartolomeo-Francesco-Rastrelli. [ Accessed 03 May 15 ] .Saint Petersburg Gallery. 2012.Catherine Palace. [ ONLINE ] Available at: hypertext transfer protocol: //www.saint-petersburg.com/pushkin/catherine-palace.asp. [ Accessed 03 May 15 ] .RusArtNet. 2012.Bartolomeo Francesco Rastrelli. [ ONLINE ] Available at: hypertext transfer protocol: //www.rusartnet.com/biographies/russian-architects/18th-century/bartolomeo-francesco-rastrelli. [ Accessed 04 May 15 ] .Tsarskoe Selo ( Pushkin ) , St. Petersburg, Russia Based on the grounds show for the profusion of Russia’s Imperial swayers, you can happen out the facts in less than two centuries, there is non construct up one Romanov Tsars but two suburban existent estate’s at Tsarskoe Selo and Pushkin. Even the Versalles besides lost it’s copiousness surplus. Besides that, there can saw the construction of two broad and genuinely alone castles, the two sides surrounded by large-scale landscaped gardens with assortment and capturing cosmetic architecture. The established of Empress Elizabeth by Bartolomeo Rastrelli, there have the designer of St. Petersburg’s Winter Palace, specifically the most attractive of Tsarskoe Selo decidedly is Catherine Palace, one of celebrated is ebullient Amber Room. A neoclassical chef-d'oeuvre manner of Alexander Palace has a particularly affecting connexion with the household of the Last Tsar, Nicholas II, but less good known and today much more had destroyed. The most attractive suburb of St. Petersburg’s which surrounded the Tsarskoe Selo estates at The town of Pushkin are renamed in Soviet times to mark the greatest poet at Russia. Not merely that, the town has legion attractive forces connected to Alexander Sergaevich which including a museum in former Imperial Lycee, where he educated. INTERIOR AND EXTERIOR CATHERINE PALACE After Catherine I, the married woman of Peter the Great, named The Catherine Palace when her hubby passed off for two twelvemonth for Russia. When Catherine in 1717, a moderateness two floor edifice are consigned by Peter. The Catherine Palace are intrusting its shrewd magnificent to their girl, the Empress Elizabeth, Tsarskoe Selo was ordered by the Empress Elizabeth as her head summer abode. The edifice was re-established by four different architected get downing in 1743. In order to vie Versailles, Chief Architect of the Imperial Court and Bartholomeo Rastrelli was received instructions to redesign the edifice on a graduated table. Thirteen old ages subsequently, the obtained castle was consummation in 1756. German sculptor- Johann Franz Dunker, who worked with Rastrelli on the palace’s original insides, besides designed the about 1km in perimeter with meticulously decorated blue-and-white frontages characteristic aureate atlentes, caryatids and pilasters. When Elizabeth’s be on the throne, it disbursals over 100kg of gold to garnish the castle outsides, when Catherine the Great discovered the state of affairs, she condemn that private financess had been squander overdose on the edifice. The insides of the Catherine Palace besides grandiose. Rastrelli besides had designed the particularly celebrated, alleged Golden Enfilade of province suites, presents forms the focal point of the castle circuit. In fact day of the months from the 1860s, invitees enter via the State Staircase, it blends effortlessly with the brilliant rococo of Rastrelli ‘s insides, so its with bonzer bannister and lean backing marble Cupids. The Great Hall which have another name as Hall of Light, there have beautiful scenery on both sides because of the castle had occupied the full breadth, measures about 1,000 square metres. In order to cut down the huge measure of aureate stucco for adorning the walls, the sizes of the arched Windowss chosen which supply plentifulness of visible radiation are immense. In add-on to this, the whole ceiling had covered by a monumental fresco which titled The Triumph of Russia. in the White Dining Room looks equal magnificent, for illustration the suites in cas tle, there are utilizing resemble engineering but on a little scope. In the corner, solemn had softened the traditional beautiful blue-and-white tiled range. MentionsWikimedia Commons. 2012. hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Hermitage_pavilion_in_Tsarskoe_Selo_02.jpg. [ ONLINE ] Available at:hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Hermitage_pavilion_in_Tsarskoe_Selo_02.jpg. [ Accessed 30 April 15 ] .Vers une architecture. 1923. hypertext transfer protocol: //en.wikipedia.org/wiki/Toward_an_Architecture. [ ONLINE ] Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/Toward_an_Architecture. [ Accessed 30 April 15 ] .Veronica Romualdez. 2013.What Is the Difference Between Exterior & A ; Interior? . [ ONLINE ] Available at: hypertext transfer protocol: //www.ehow.com/info_10042052_difference-between-exterior-interior.html. [ Accessed 01 May 15 ] .Bibliography

Wednesday, October 23, 2019

Management and Case Study Essay

Competitive Strategy Assessment 2 Case Study Google Inc. INTRODUCTION This Business Report primarily addresses 4 questions asked on the Google Inc. case study. Information is primarily obtained from the case study and from publicly available news reports and articles Premium1265 Words6 Pages Case Study Analysis ABC INC. , Case Study Introduction Although the whole story behind this incident is not known, it is apparent that Carl Robins displayed poor scheduling, implementation, and did not pursue his job duties. These facts alone would also make it seem that Carl is neither qualified nor trained properly Premium890 Words4 Pages  Amazon. Com Case Study 3 Amazon. com, Inc. Case Study Chirag P. Gandhi Introduction During 1994, a man, Jeffrey Bezos, who after completing graduation from Princeton University was hired by D. E. Shaw, a Wall Street firm. During his occupancy there he was astonished to learn an interesting statistic on the Internet. 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The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the G Premium1676 Words7 Pages Strategic Management and Policy Case Study of Harley-Davidson Inc Strategic Management and Policy Case Study of Harley-Davidson, Inc. August 19, 2006 Introduction In 1903, a legendary motorcycle company was formed when William S. Harley and the Davidson brothers, William D. , Arthur and Walter, handcrafted their first three motorcycles. In 1909, Harley-Davi Premium3037 Words13 Pages Comm215 Case Study Abc Inc. Introduction While this author does not know the whole story, Carl Robins exhibited poor planning, execution and follow through of his duties, which would appear he is either not qualified or trained to do his, job effectively. 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Describe the advantages and disadvantages associated with eac Premium3798 Words16 Pages Case Study: Radio One, Inc. Case Study: Radio One, Inc. – Part A Corporate Valuation Date: 21-09-2009 Instructor: Dr. Oliver Spalt Course: 323058 Corporate Valuation Faculty Economics and Business Administration, Tilburg University P. W. Segers J. J. T. M. Zegers 779710 722085 1. Radio One’s opportunities and risk Premium2476 Words10 Pages Documents 21 – 40 of 1,000 |Go to Page 1 2 3 4 5 6 7 8 9 †¦ 50 Previous | Next Search Saved documents You do not have any saved papers at this time. Search Only Title Body Category Date Created Today This Week This Month This Year All Time Number Of Pages Word Count Search Ready to get started?

Tuesday, October 22, 2019

Strengthening Community Action Through Community Development Social Work Essay Essay Example

Strengthening Community Action Through Community Development Social Work Essay Essay Example Strengthening Community Action Through Community Development Social Work Essay Essay Strengthening Community Action Through Community Development Social Work Essay Essay Although the term authorization is often used, the handiness of high-quality research which demonstrates its success for bettering the well-being of communities is reasonably minimum ( Woodall et al. 2010 ) . There is, nevertheless, some grounds that shows that empowerment plans can take to better results for participants. For illustration, in analyzing the effectivity of intercessions utilizing community development attack, the Migrant Resource Centre of South Australia, which provides plans that marks particular community groups, including adult females, younger people, has recorded some promising ability to impact the lives of immature refugees ( MRCSA Annual Report, 2009 ) . In fact, this essay argues that while community development intercessions are hard to mensurate, the migratory Resource Centre of South Australia has registered important additions in the country of young person authorization. This essay will foreground the assorted intercession plans implemented by the Migrant Resource Centre of South Australia ( MRCSA ) . However, instance survey will concentrate on its young person empowerment constituent and to measure the overall effectivity of community development attack of the administration. To accomplish this undertaking, the essay is partitioned as follows. The first portion will analyze the definitions of authorization. The following subdivision will discourse about community development as a scheme and a theoretical account of pattern by the Migrant Resource Centre of South Australia ( MRCSA ) . The 3rd subdivision discusses the impact and challenges of this intercession. The concluding portion of the essay will measure the impact of MRCSA s youth empowerment plan among a figure of intercessions. Background and definition of the Concept of Empowerment In the 1990s the term authorization began to replace community engagement ( Rifkin, 2003 ) . Empowerment harmonizing to Rifkin has conceptually evolved from the thought of laic engagement in proficient activities to a broader concern of bettering life state of affairss of the hapless. This development can be traced historically in the countries of policy and in community activities. In the policy country, Rifkin proposes that three theoretical concepts can be identified to follow the altering position of participatory attacks from consensus edifice to empowerment. These Rafkin stated correspond to the political and political environment of the clip. The historical development of the construct of authorization helps explicate why there is no universally accepted definition of authorization ( Rifkin, 2003 ) . However a figure of bookmans defined it as a procedure ( McArdle, 1989 ; Laverack, 2005 ; Werner, 1988 ; Kilby, 2002 ) . McArdle ( 1989 ) defines empowerment as a procedure whereby determinations are made by the people who will have on the effects of those determinations. Similarly Werner ( 1988 ) and Laverack ( 2005 ) depict the construct of authorization as a procedure by which people are able to derive or prehend power to command over determinations and resources that determine their lives. Furthermore, Kilby ( 2002 ) depict a procedure by which disadvantaged people work together to increase control over events that determine their lives. Expansion of person s picks and actions, chiefly in relation to others aˆÂ ¦ basically a displacement of power to those who are disempowered. From a public wellness position, empowerment involves moving with communities to accomplish their ends ( Talbot A ; Verrinder, 2005 ) . This implies working with deprived persons or groups to dispute structural disadvantaged ( on the footing of category, gender, ethnicity or ability ) and act upon their wellness in a positive manner. The application of the construct into the field of wellness publicity as lineation by Laverack and Labonte ( 2000 ) is categorized in two creases ; the bottom-up scheduling and the top-down scheduling. The former more associated with the construct of community authorization begins on issues of concern to particular groups or persons and see some betterment in their overall power or capacity as the of import wellness result. The subsequently more associated with disease bar attempts begin by seeking to affect peculiar groups or persons in issues and activities mostly defined by wellness bureaus and respects betterment in peculiar behaviors as the of impo rt wellness result. Laverack and Labonte ( 2000 ) therefore viewed community authorization more instrumentally as a agency to the terminal of wellness behavior alteration. They argue that community authorization which is defined as a displacement towards greater equality in the societal dealingss of power is an ineluctable characteristic of any wellness publicity attempts. On a much broader scale authorization promotes engagement of people, administrations and communities towards the ends of increased single and community control, political efficaciousness, improved quality of community life, and societal justness ( Wallerstein, 1992 ) . The following subdivision is a instance illustration of how this attack is applied by an bureau in covering with inquiry of societal inclusion. Community Development: A instance of Migrant Resource Centre of South Australia ( MRCSA ) By reexamining the old definitions of authorization and analyzing MRCSA s model, It is clear that the worker in ( MRCSA ) understand and follow authorization construct similar to which all of McArdle ( 1989 ) ; Laverack ( 2005 ) ; Werner ( 1988 ) ; Kilby ( 2002 ) and WHO ( 1986 ) do understand and follow where authorization is a affair of giving people the right and the chance to exert power and control sing doing determinations that affect their wellness promoting. In add-on, in order to authorise migratory people and communities, the ( MRCSA ) provide and still supplying figure of intercessions based on community development theoretical account of pattern. Harmonizing to Tesoriero ( 2010 ) , community development is the usage of a set of ongoing constructions and procedures which enable the community to run into its ain demands. Similar to Tesoriero ( 2010 ) , Community Development is understood and implemented by the ( MRCSA ) as a many-sided plan of activities that concentrated on back uping the demand of new reachings and their new and emerging communities to understand their rights and duties, to associate into preparation and employment tracts and to develop webs of support within their local and in the broader community ( www.mrcsa.com.au ) . In fact, The MRCSA has adopted Laverack and Labonte s ( 2000 ) bottom-up attack in implementing their plans by consult sing and working closely with leaders and cardinal representatives of new and r ising communities, including adult females and immature people, to back up them in deriving the cognition and accomplishments that they need to foster their independency every bit good as their capacity to back up and supply aid to their members. Furthermore, beside community development plans, MRCSA is supplying figure of adult females s protagonism plans, youth leading and engagement and employment protagonism plans, As good. The plans besides include Refugee Men s Talk, an inaugural back uping work forces to accommodate to their new societal environment. To guarantee and ease the engagement of new and emerging communities in their local countries and in regional countries where they settle, or resettle, the plan includes local authorities and regional enterprises. MRCSA believes that new and rising communities require a topographic point in which to implement their ain activities. The administration provides these through its ain community Centres and through linkages with other community installations. Besides, Given that community development as an attack require working across divergent domains, the Migrant Resource Centre of South Australia ( MRCSA ) maintain nexus with a figure of stakeholders. These include the Commonwealth Government, the province of South Australia and the NGO community. ( www.mrcsa.com.au ) . At the degree of the Commonwealth Government, the links include ; Department of Immigration and Citizenship, Centrelink, Employee Advocate, Department of Families, Housing, Community Services and Indigenous Affairs and Australia Council for the Arts. At the degree of the State Government the links are ; Multicultural SA, Department of Health, Department of Families and Communities, Department of Education and Children s Services, Skills SA, English Language Services TAFE SA, Arts SA, Office for Women, Women s Information Service, Women s Health State Wide, Local Government Association of SA and Be Active. The links within the Non-Government Sector includes ; Settlemen t Council of Australia ( SCoA ) , Refugee Council of Australia, Federation of Ethnic Communities Councils of Australia ( FECCA ) LM Training Specialists, SA Council of Social Service ( SACOSS ) , Service to Youth Council ( SYC ) , Working Women s Centre, Migrant Women s Support and Accommodation Service, Youth Affairs Council of SA ( YACSA ) , Anglicare SA, African Communities Council ( ACCSA ) , Middle Eastern Communities Council ( MECCSA ) , Volunteering SA and Northern Territory. Analyzing this web of webs from Labonte s, ( 1992 ) community development continuum, the MRCSA s plans deal with persons which transcend to little groups, community administrations, alliance protagonism and political action. With this broad array of webs, the organisation has been facilitated to keep a immense sum of societal capital and through careful co-ordination, it stands a batch to derive in accomplishing its primary aims ( Butter et al. 1966 ) The following subdivision will concentrate on one of its many plans in the country of young person sweetening. Youth Empowerment Program The Migrant Resource Centre of South Australia ( MRCSA ) works closely with the leading and cardinal representatives of its client communities, including adult females and immature people to back up them in geting the cognition and accomplishments that they need to foster their independency and self-government, every bit good as their capacity to help their members with their colony and engagement ( www.mrcsa.com.au ) ) . These ends are achieved through a figure of plans including cultural leaders forum, grownup migratory instruction, community direction and leading forum by manner of support and leading preparation. This subdivision focuses on its youth empowerment plan with accent on the Newly Arrived Youth Settlement Services ( NAYS ) . The primary aim of this plan as outlined in the MRCSA Annual Report ( 2008-2009 ) is to authorise immature people to develop their ain plans and to go advocators for themselves, their households and communities. In partnership with TAFE SA, the MRCSA conducted a figure of preparation plans for immature people who were non engaged in school or work. Specific developing includes Certificate II in Information Technology, Productively Places Program Certificate II, Volunteering, work experience capacity edifice, apprentiships and traineeships ( MRCSA Annual Report ( 2008-2009 ) . Through its new arrival human-centered colony plan, the MRCSA has been an advocator and a voice for the inclusion and engagement of immature people of refugee background ( www.mrcsa.com.au ) . Harmonizing to the 2010 MRCSA Youth Empowerment Program Annual Report, the plan has since 1998 addressed the demands of immature people from new and emerging communities in South Australia through a multi-faceted plan. The plan provides immature people with a scope of services that aim to foster their resiliency, leading accomplishments and tracts to employment and independency. The MRCSA Youth Empowerment Program for 2008-2009 provided aid to five 100s and 29 ( 529 ) immature people of refugee background, most of them recent reachings to South Australia, to accomplish some of their ends ( Annual Report 2009-2010 ) . These accomplishments were based on strong foundations upon which MRCSA operate. The following subdivision will discourse the guiding rules which form the footing of MRCSA s operat ions. MRCSA Guiding Principles The Migrant Resource Centre of South Australia s doctrine and attack in working with immature people from refugee backgrounds outline a figure of steering rules ( Annual Report, 2008-2009 ) . The rules discussed below indicate that MRCSA operates Laverack and Labonte s ( 2000 ) bottom-up attack of community development. The guiding rules include the followers: First, any young person plans, enterprises or activities are shaped and driven by the immature people themselves through audience with their equals. Second, immature people are encouraged and supported to talk for themselves to drive their ain development ; the function of the MRCSA is that of wise man and adviser merely. Third, the importance of immature people s connexion to household and community is recognized, valued and supported. Fourthly, the cultural, spiritual and cultural individuality and heritage of immature people is affirmed and respected. Fifthly, regard for gender differences and how these impact on the planning and bringing of the young person plan. Besides, immature people are active determination shapers. Finally, an action research attack informs uninterrupted service betterment and best pattern. These steering rules are based on the premiss that empowerment schemes focus on what people can make to authorise themselves and so deflect attending from societal issues ( Keleher et al. 2007 ; Keleher, and Murphy, 2004 ) . However, Labonte ( 1990 ) warns that unless national and international tendencies are taken into history, the decentalisation of decision-making may switch from victim blaming of persons to victimising powerless communities. In position of such warnings, Wilson et Al ( 1999 ) suggest that effectual primary wellness attention as in the instance of public wellness maps depends on attempts to associate local issues to broader societal issues. Intersectoral action can be used to advance and accomplish shared ends in a figure of other countries, for illustration policy, research, planning, pattern and support. It may be implemented through a myriad of activities including protagonism, statute law, community undertakings, and policy and programme action. It may take di fferent signifiers such as concerted enterprises, confederations, alliances or partnerships ( Health Canada hypertext transfer protocol: //www.hc-sc.gc.ca ) What are the Barriers? In accomplishing their end of authorising communities, the Migrant Resource Centre of South Australia ( MRCSA ) faces a figure of disputing issues. When immature refugees arrive in Australia they face a figure of challenges. They need to get down a new life, set up new friends and webs and happen tracts that link them into mainstream community ( MRCSA Annual Report, 2008-2009 ) . Some immature people may besides be at hazard and demand to cover with issues around linguistic communication, spiritual individuality, heartache and loss, the justness system, consumer civilization and intergenerational tenseness ( MRCSA Annual Report, 2008-2009 ) . Young people besides need ways of covering with race, racism and their individuality ( MRCSA Annual Report, 2008-2009 ) . There are fewer chances for immature adult females from new and emerging communities to take part in athletics due to the barriers they experience from within featuring environments and their ain communities ( MRCSA Annual Report, 2009 ) . These barriers can be based on cultural, spiritual, and gender outlooks of immature adult females and their functions in their community. The study ( MRCSA, 2009 ) besides highlighted other factors impacting immature adult females engagement in athleticss. These include ; deficiency of parental support, perceived fright of racism, deficiency of cognition about the construction of athletics in Adelaide and high cost of rank and enrollment fees. On the other manus, community development attack can present barriers to Public Health Practitioners in a figure of ways. Epidemiological, sociological, and psychological grounds of the relationship between influence, control, and wellness, provide a principle for a community authorization attack to wellness instruction. For illustration, surveies show an association between impotence ( or likewise, learned weakness, disaffection, development ) and mental and physical wellness position. Analyzing the application of community authorization attack to wellness instruction, Israel ( 1994 ) identified a figure of restrictions and barriers to this attack. First, state of affairss where community members past experiences and normative beliefs result in feelings that they do non hold influence within the system ( impotence, dormancy ) and therefore, they may experience that acquiring involved in an empowerment intercession would non be worthwhile. Second, differences in, for illustration, s ocietal category, race, ethnicity, that frequently exist between community members and wellness pedagogues that may hinder trust, communicating, and collaborative work. Third, role-related tensenesss and differences that may originate between community members and wellness pedagogues around the issues of values and involvements, resources and accomplishments, control, political worlds, and wagess. Fourthly, trouble in assessing/measuring community authorization and being able to demo that alteration has occurred. Fifthly, the wellness instruction profession does non widely understand and value this Approach. Next, risks involved with and possible opposition encountered when disputing the position quo, for the person, organisations, and community every bit good as the wellness pedagogue. Seventhly, the short time-frame outlooks of some wellness pedagogues, their employers, and community members are inconsistent with the sustained attempt that this attack requires in footings of long- time committedness of fiscal and personal resources. Finally, the aggregation and analysis of extended sums of both qualitative and quantitative informations to be used for action every bit good as rating intents may be perceived as decelerating down the procedure. Inspire of these barriers, community development is still relevant to Public Health Practitioners. Epidemiological, sociological, and psychological grounds of the relationship between influence, control, and wellness, provide a principle for a community development attack to wellness instruction ( Israel, 1994 ) . For illustration, surveies show an association between impotence ( or likewise, learned weakness, disaffection, development ) and mental and physical wellness position ( Israel, 1994 ) . The challenges posed by community development attack besides extend to the wider sphere of province degree. The demand on authorities and competition for resources by professionals is a major obstruction. Similarly, Inter-professional misgiving and reluctance to portion information besides remains a major obstruction. The manner in which authoritiess fund sections can be an obstruction to coaction ( Baum, 1993 ) . It is hence argued that Stability of an administration and its staff is of import for interagency understandings and set uping trust ( Walker et al. 2000 ) . Walker ( 2002 ) further argued that Competition for resources can impact trust and intergroup struggle can happen when there is a deficiency of antagonists. However, insecurity brought on by political and economic uncertainness can ease political alliances ( Weisner, 1983 ) . Get the better ofing the barriers Get the better ofing the barriers will necessitate a conjunct attempt from communities, concerned administrations and authorities. The Proceedings of 2008 the Conference on Social Inclusion for New and Emerging Communities, outline some of the countries that need pressing intercessions are discussed below. Racism and favoritism Identified as a major country of concern, battling favoritism requires coordinated and targeted societal inclusion and human right steps. The focal point should non be limited to what occurs in a societal context ( e.g. schoolyard, public topographic points etc. ) but besides the systemic racism that supports favoritism, the prolongation of racial stereotypes, and institutional inclusion e.g. within the justness system, the employment sector and in the blocks to the acknowledgment of abroad makings and experience every bit good as the enrollment and use of these. Womans and safety Womans should hold the right to experience safe in their places every bit good as the broader community, to entree culturally appropriate services for themselves and their households ( e.g. wellness, child care, instruction etc ) , to larn English without it compromising their opportunities at happening a occupation and to set about preparation that prepares them for work and better their employment potency. Empowering immature people The voices of the diverseness of immature people instead than a nominal representative from new and rising communities must be listened to and give strong acceptance in the progress of a national or province model for societal inclusion. Supporting the authorization and engagement of immature people as future citizens and leaders of Australia will function the state culturally, socially and economically. Base on the above treatment in the instance of challenges to MRCSA operations, solutions to barriers could be summarized in this ; Barriers can be overcome through incorporate constructions, developing duty within constructions Support of local leaders, developing leading accomplishments for dialogue and coaction. Enhancing Regional networks/structures, established procedures and relationships are of import for coaction. Decision From the instance surveies, it was found that the Migrant Resource Centre of South Australia ( MRCSA ) utilize community mobilisation attacks to better equity of services, cut down institutional barriers within the society, heighten engagement in new and rising communities, strengthen civil society associations and make healthy societal policies. The plans demonstrated that chances for community voices to be heard had been increased and this had raised community capacity to maximize their demands and create alteration. This survey besides found that authorization can hold a positive impact on participants self-efficacy, self-esteem, sense of community and sense of control and, in some instances, authorization can increase persons cognition and consciousness and lead to behaviour alteration. These findings were peculiarly evident on young person authorization attacks and those programmes refering immature adult females.

Monday, October 21, 2019

Holistic heal Essays

Holistic heal Essays Holistic heal Paper Holistic heal Paper Holistic health is maintaining good health by considering the well being of the spiritual and emotional factors along with the components that make up the physical body. The miraculous recovery of a patient from the hopeless condition that cannot be explained in modern medicine is spontaneous healing. The modern medicine compares physical body of a human being to a mechanical device. Man has spiritual and psychological components along with the physical body, and by simply considering the physical body one cannot give a correct explanation to spontaneous healing. The physical body is the microcosm of the universe and it has the innate ability to maintain and recover in a holistic nature. Spontaneous healing can be explained with two metaphysical thoughts. According to the first theory the psychological abilities of an individual such as courage, faith, prayer, optimism and hope play a role in the process of spontaneous recovery. (Aldridge, David, 1993). In the second metaphysical thought a mental shift allows the healing process leading to recovery which can attribute to the grace of god. The visible, felt and the observable improvement of health irrespective of the treatment given are referred to as â€Å"the placebo effect†. The treatment or the medication given to a person with an intention that its effect would be inert or innocuous is placebo. According to some the effect of the placebo is psychological, which may be due to the belief or feeling of the person that he is improving. The psychological effect has its role in one’s body chemistry. The illness may take its natural course and the person may recover, and in that way the placebo effect may due to nature. When a person needs energy, he gets that energy through spiritual healing, and the holistic health of a person depends on the treatment on the body, mind and spirit, the harmonization of which gives a good health. The benefits of spiritual healing include peace of mind, self-confidence, and the capacity to give or receive unconditional love. Mechanism of spontaneous healing    Depression, anxiety, negative stress, trauma and emotion of the patient have a profound effect on the administered treatment. It is the emotions and the subconscious acceptance of the patient for the therapy. The body has a powerful healing mechanism, the connection between the mind and body is powerful. In the mechanism of spontaneous healing, opioids are released by the patient from certain areas of the brain. These opioids are released as result of certain thought processes, and the corresponding neurotransmitters are endorphins that are powerful in relieving pain. A patient with cancer may produce more amounts of interleukin II and interferon that destroy the malignant tumor cells. Every cell of DNA has the capability to produce anti-tumor drugs that can cure the disease in a very short time which is referred to as the spontaneous remission. It is the trust, happiness and the confidence of the patient that triggers the release of these drugs. The body cell has receptors for some of the chemicals in the synthetic drugs that make the drugs work. Majority of the positive results are due to the body’s own healing response. (Andreas Moritz, 2005).   Majority of the treatments to manage the symptoms of the disease irritable bowel syndrome favor a non-drug approach. The different mind/body treatments to the IBS include hypnotherapy, cognitive behavioral therapy, and a brief psychodynamic psychotherapy. These treatments have proven efficiency in the clinical trials. (Bruce D. Naliboff et.al,, 2007) The holistic theory of cancer states that the disturbance in the information system inhibits the body to transmit the required flow information due to the blockage at a particular location in contrast to the healthy body where all the cells communicate with each other and know exactly about their function. According to this theory cancer does occurs in particular areas of the body where the person earlier had emotional problems. It is important for a patient to know that the improvement in the quality of life results in recovery. The spontaneous remission of cancer occurs through the spiritual break through, which is being more alive, an individual knowing about one’s self, realizing the talents and the way of using these inherent talents. Recovering the human character and the purpose of life with conscious based medicine will induce the remission of the disease. (Soren Ventegodt, 2004). Human mechanism for the healing process is amazing, and it is necessary to encourage this process by all the available means. It is important to optimize the healing systems by the modification of the life-style, knowing about the facts associated with the food, environmental toxins, reducing stress, using vitamins and supplements. It is important for the patient to mange illness with trust confidence and realizing one’s self.   (Andrew Weil, 2005). Many patients were successful to overcome the hopeless situations and the positive thinking helped them for a spontaneous healing process. The refusal of the patient to accept that there is no cure for the disease, seeking the help from the friends, family and relatives on the new types of possibilities, a friendship with the healthy people who are professionals, moving away from the toxic relationships and moving to new places, which are the slow but constructive changes that help the patient for healing. Considering the illness as a gift drastically improves the growth and development of the personality of the patient. Being submissive or accepting the disease instead of fighting helps to activate the immune system. (Lee.E.W, 1997). Deficiency of the studies A number of studies were done on how a person can achieve a holistic health, on a variety of methods, systems, approaches, philosophies, and movements. All these studies are unable to clarify the simplicity of achieving the total health that misguides the people in providing an understanding of the health. There is no clear explanation of the idea of the concept that we can create our own reality. These ideas are supposed to be egocentric and are based on the fears, desires and insecurities. This approach ignores the combination of outside influences and the complex interior of the human body. These methods stress that expectancy of thinking good always gives life free of pain. Importance of the study The importance of the desire for the well being of the humanity on a global perspective is appreciated. Achieving the holistic health of the human being is a problem that requires a deep investigation. The well being of the humanity depends on the inner well being and the harmony of the individual. It is our responsibility to create a better world not only for us but also for the future generations. It is the desire of the humanity to experience a life filled with joy, and pleasure that are achievable by a balanced state of metal- physical- emotional and spiritual state. Purpose of the study The main purpose of my study is to make the people understand the concept of   holistic health and the components of the holistic health with an intention to empower people with holistic health. It is the interpretation of the psychiatrists that there exists a relationship between the religion/spirituality and health. They address the issues of religion and spirituality in their clinical encounters. Conclusion: A majority of the psychiatrists stress the importance of the religion/spirituality at a functional level. Psychiatrists are more comfortable than the physicians to address the issues of religion/spirituality at the clinical settings. Future studies: It is important to study the negative emotions that inhibit to know about the inner emotions that play an important role for the healing process. There is a need to resolve the negative emotions that arise from the spirituality, which is a subconscious way of detoxification through the process of abreaction. According to one theory there is a correlation between the spiritual crisis and mental illness, and psychologists openly incorporate spirituality into the treatment process, it requires a deep study while incorporating the spirituality in the treatment protocol. There is a need to clarify on the outcome of healing and the mechanism that initiates the healing process. This study focuses on the interaction between the mind and body and non-drug approach to manage the symptoms of irritable bowel syndrome. Conclusion: It is important to recognize the concept of connection between the mind and body and including the physiological aspects in the treatment process will do good for the patients of IBS. According to this study it is important to manage the illness with stress management techniques, self-esteem, self- empowerment, mindfulness and acceptance. Future studies: The study needs to concentrate on the root cause of the disease. A data that supports the mechanism that initiates healing is required. There is a need to discuss on the thought process that initiates healing, and a need for discussion on the role of patient in desiring a change that initiates the healing process. References Aldridge, David, Ph.D.,( 1993) Is There Evidence for Spiritual Healing, Advance,The Journal of Mind-Body Health, Vol. 9, No. 4 Andreas Moritz,2005, Timeless secrets of health and rejuvenation. Ener-Chi wellness Center LLC publications Andrew Weil, (2005), Spontaneous Healing: How to Discover and Embrace Your Bodys Natural Ability to Maintain and Heal Itself Bruce D. Naliboff et.al, (2007) Mind/Body Psychological Treatments for Irritable Bowel Syndrome Evid Based Complement Alternat Med. Vol, 5(1): pp. 41–50. Lee.E.W,(1997), spontaneous healing, PLIM report, Vol.26, No.5, Soren Ventegodt (2004), Clinical Holistic Medicine: Induction of Spontaneous Remission of Cancer by Recovery of the Human Character and the Purpose of Life (the Life Mission) The Scientific World   Journal , vol. 4, pp. 362-377

Sunday, October 20, 2019

Facts About Sponges (Porifera)

Facts About Sponges (Porifera) Sponges (Porifera) are a group of animals that includes about 10,000 living species. Members of this group include glass sponges, demosponges, and calcareous sponges. Adult sponges are sessile animals that live attached to hard rocky surfaces, shells, or submerged objects. The larvae are ciliated, free-swimming creatures. Most sponges inhabit marine environments but a few species live in freshwater habitats. Sponges are primitive multicellular animals that have no digestive system, no circulatory system, and no nervous system. They do not have organs and their cells are not organized into well-defined tissues. About Sponge Types There are three subgroups of sponges. The glass sponges have a skeleton that consists of fragile, glass-like spicules that are made of silica. The demosponges are often vibrantly colored and can grow to be the largest of all sponges. The demosponges account for more than 90 percent of all living sponge species. The calcarious sponges are the only group of sponges to have spicules that are made of calcium carbonate. Calcarious sponges are often smaller than other sponges. Sponge Body Layers The body of a sponge is like a sac that is perforated with lots of small openings or pores. The body wall consists of three layers: An outer layer of flat epidermal cellsA middle layer that consists of gelatinous substance and amoeboid cells that migrate within the layerAn inner layer that consists of flagellated cells and collar cells (also called choanocytes) How Sponges Eat Sponges are filter feeders. They draw water in through the pores located throughout their body wall into a central cavity. The central cavity is lined with collar cells which have a ring of tentacles that surround a flagellum. Movement of the flagellum creates current that keeps water flowing through the central cavity and out of a hole at the top of the sponge called the osculum. As water passes over the collar cells, food is captured by the collar cells ring of tentacles. Once absorbed, food is digested in food vacuoles or transferred to the amoeboid cells in the middle layer of the body wall for digestion. The water current also delivers a constant supply of oxygen to the sponge and removes nitrogenous waste products. Water exits the sponge through the large opening at the top of the body called the osculum. Classification of Porifera Sponges are classified within the following taxonomic hierarchy: Animals Invertebrates Porifera Sponges are divided into the following taxonomic groups: Calcarious sponges (Calcarea): There are about 400 species of calcarious sponges alive today. The calcareous sponges have spicules that consist of calcium carbonate, calcite, and aragonite. The spicules have two, three, or four points, depending on species.Demosponges (Demospongiae): There are about 6,900 species of demo sponges alive today. The demo sponges are the most diverse of the three groups of sponges. Members of this group are ancient creatures that first arose during the Precambrian.Glass sponges (Hexactinellida): There are about 3,000 species of glass sponges alive today. Glass sponges have a skeleton that is constructed from siliceous spicules.

Saturday, October 19, 2019

Defense Mechanisms and Behavior Modification (CASE) module 4 Essay

Defense Mechanisms and Behavior Modification (CASE) module 4 - Essay Example The goal of this behavior objective is to ensure that health care professionals within the Boston correctional facilities are vigilant in handling stressful events occurring within the facilities that host more than 50,000 offenders. 2. To present scientific methods of handling stress within the job environment of 50 health care professionals working in five Boston correctional facilities to 90%, handle stressors presented by the 50,000 inmates within the area. Using Skinner’s ideas, the above objectives can be applied to different entities in different situations. In this case, given that the entities comprised in a correctional facility can be categorized as staff and prisoners, the application of Skinner’s ideas is dependent on the circumstances. The stressors and activities within a correctional facility are categorized into two, criminal and responsible. To the health care professionals, Skinner ideas can be applied to the professionals when dealing with violent criminals or when faced by a potential threat. After an attack, a health professional is likely to call for help after suffering possible injuries. The result of this offense is to increase punishment for the offender and possible resignation by the health care professional. However, applying Skinner’s ideas, health professionals can be educated on how to encourage offenders to act responsibly as their behavior changes would affect their evaluation. In thi s case, offenders would restrain from attacking health professionals and one another with expectations of early releases (Freedman, 2012). Assessing this situation from an offender’s perspective, the education passed from the health care professional motivates good behavior to the criminal hoping to benefit within a certain timeframe (Bennett, 2012). The reinforcement that comes from accomplishing the two smart objectives is cultivation of motivation to educate more health care professional

Friday, October 18, 2019

Assess the strengths and weaknesses of the 'fair trade' social Essay

Assess the strengths and weaknesses of the 'fair trade' social movement as a mechanism to reduce global inequalities - Essay Example eginnings in the Netherlands with the Max Havelaar label, the concept of fair trade has now grown into an international movement that buys produce direct from farmers and cooperatives in 48 countries across Africa, Asia and Latin America. The promise of fair trade is simple: that the producer will be paid a fair price for his or her product over a guaranteed long-term period, protecting farmers in poor countries from the vagaries of a volatile world market. Fair-trade labelling schemes now operate in 19 countries. Growth has been so rapid that an international coordinating body -- the Fair-trade Labelling Organisation -- has been established to monitor and maintain standards. In the UK, the certification body is called the Fairtrade Foundation, which now gives its stamp of approval to hundreds of products, from snacks such as chocolate brownies to consumer desirables such as t-shirts and footballs. (Barrientos 2006) Growth rates in the fair-trade market would make even the most seasoned capitalist giddy -- sales were up 51 per cent in 2004, and an impressive  £140million rang through shop checkouts under the Fairtrade label in the UK. According to the Fairtrade Foundation, three million fair-trade hot drinks are brewed in the UK every day. There is even a fair-trade lifestyle magazine, New Consumer. All this despite the fact that fair-trade products -- almost by definition -- are more expensive than their conventional competitors. This premium is essentially the price Western consumers are prepared to pay to know that their purchasing decisions are ethically sound. Fair trade has become a major high-street brand, communicating certain ethical qualities about the product to the consumer in a same way that brands such as Gap and Nike sell themselves on beauty and celebrity. Not for nothing are fair-trade products often covered with pictures of smiling farmers explaining how their fair deal has become a lifeline for themselves and their families. Rather than simply